Wade College's visual communications students are storytellers at heart, dedicated to mastering a technical toolkit that allows them to develop concepts and strategic messaging that have a powerful impact on culture, business, and the world at large.

The visual communication program provides a foundation in design history, theory, and current visual communication practices which allows students to experiment and develop their own design approaches to advertising campaigns, logos, other product packaging, posters, publications, web page layouts, and more. Visual communication students also develop skill sets to utilize the printing process, web design skills, and produce materials for their portfolios. Throughout the program, students are presented with real-world challenges and immersed in a focused curriculum of design thinking, design practice, and innovative technology. The program challenges students with issues pertaining to context, content, aesthetics, design constraints, social responsibility, and behavioral science. Students are transformed into professionals who can design engaging and purposeful pieces that communicate effectively and strategically across diverse target audiences while incorporating a concern for the environment and society.