Wade College's merchandise marketing & management graduates are true influencers, with the creative, business, and technology skills needed to shape the future of consumer industries across a wide range of careers in today's dynamic global marketplace.
Wade College's merchandise marketing and management program prepares students with the skills needed to develop, present, manage, and promote goods and services to consumers.Through real-world coursework and hands-on projects, students develop their knowledge of trend forecasting, design methodologies, product development, market analysis, consumer studies, buying and planning, supply chain logistics, e-commerce, retail strategies, and visual merchandising. Courses taught by industry-experts ensure a strong business foundation with coursework in marketing, management, entrepreneurship, branding, and global business. Students can customize their degree with optional visual communication or fashion industry emphases.
LAUNCH YOUR CAREER AS A:
- Buyer
- Visual Merchandiser
- Marketing Coordinator
- Wholesale Sales Representative
- Retail Manager
- Stylist
RECENT GRADUATE EMPLOYERS INCLUDE
- Neiman Marcus Group
- Bioworld Merchandising
- Louis Vuitton
- BuddyLove
- Andra Group
- On Set Management
DID YOU KNOW?
- As a student, you'll have access to leading industry resources like WGSN and WWD.
- Wade College partners with a wide range of showrooms and exhibitors at the Dallas Market Center, so our students start gaining valuable industry experience before they graduate.
Associate of Science Degree Program
General Education
AS | ARTS 1301 | Art Appreciation I |
AS | BCIS 1305 | Business Computer Applications |
AS | ENGL 1301 | Composition I |
AS | MATH 1332 | Contemporary Mathematics I |
AS | PSYC 2301 | Psychology I |
AS | SPCH 1311 | Introduction to Communication |
Core Curriculum
AS | ARTS 1311 | Design I |
AS | ARTS 1316 | Drawing I |
AS | BUSI 1301 | Business Principles |
AS | BUSI 2301 | Business Law I |
AS | MGMT 2370 | Principles of Management |
AS | MRKT 2370 | Principles of Marketing |
AS | SUCC 0095 | Career & Life Planning |
AS | SUCC 0099 | Portfolio Design and Presentation I |
Major Courses
AS | ARTS 2313 | Digital Image Manipulation |
AS | ARTS 2314 | Computer Illustration |
AS | ARTS 2370 | Desktop Publishing |
AS | HECO 1320 | Textiles |
AS | MGMT 2378 | Supply Chain Management |
AS | MRKT 1371 | Visual Branding and Store Planning I |
AS | MRKT 1377 | Fundamentals of Digital and Social Media Marketing |
AS | MRKT 2371 | Buying |
Direct-Entry Bachelor of Science Degree Program
General Education
AS | ARTS 1301 | Art Appreciation I |
BS | ARTS 2303 | Art Appreciation II |
AS | BCIS 1305 | Business Computer Applications |
BS | COMM 2315 | Public Speaking |
AS | ENGL 1301 | Composition I |
BS | ENGL 1302 | Composition II |
AS | MATH 1332 | Contemporary Mathematics I |
BS | MATH 1333 | Contemporary Mathematics II |
AS | PSYC 2301 | Psychology I |
BS | PSYC 2303 | Psychology II |
AS | SPCH 1311 | Introduction to Communication |
Core Curriculum
AS | ARTS 1311 | Design I |
AS | ARTS 1316 | Drawing I |
AS | BUSI 1301 | Business Principles |
AS | BUSI 2301 | Business Law I |
BS | BUSI 2377 | Global Business |
BS | GRPH 2347 | Advanced Design Methodologies |
AS | MGMT 2370 | Principles of Management |
AS | MRKT 2370 | Principles of Marketing |
BS | MRKT 2377 | Branding |
AS | SUCC 0095 | Career & Life Planning |
AS | SUCC 0099 | Portfolio Design and Presentation I |
BS | SUCC 0199 | Portfolio Design and Presentation II |
Major Courses
AS | ARTS 2313 | Digital Image Manipulation |
AS | ARTS 2314 | Computer Illustration |
AS | ARTS 2370 | Desktop Publishing |
BS | ARTS 2376 | Photographic Applications |
BS | ARTS 2377 | Vector Graphics |
BS | ARTS 2379 | Fashion History |
BS | BUSI 2379 | Professional Practices in Merchandising and Design |
AS | HECO 1320 | Textiles |
BS | MGMT 2375 | Human Resources Management |
AS | MGMT 2378 | Supply Chain Management |
BS | MGMT 2379 | Merchandise Buying, Planning, and Control |
AS | MRKT 1371 | Visual Branding and Store Planning I |
AS | MRKT 2371 | Buying |
BS | MRKT 2372 | Introduction to E-Commerce |
BS | MRKT 2374 | Digital Marketing |
BS | MRKT 2375 | Trend Forecasting |
BS | MRKT 2376 | Social Media Marketing |
BS | MRKT 2378 | Product Development and Manufacturing |
Post-Associate Bachelorof Science Degree Program
General Education
BS | ARTS 2303 | Art Appreciation II |
BS | COMM 2315 | Public Speaking |
BS | ENGL 1302 | Composition II |
BS | MATH 1333 | Contemporary Mathematics II |
BS | PSYC 2303 | Psychology II |
Core Curriculum
BS | BUSI 2377 | Global Business |
BS | GRPH 2347 | Advanced Design Methodologies |
BS | MRKT 2377 | Branding |
BS | SUCC 0199 | Portfolio Design and Presentation II |
Major Courses
BS | ARTS 2376 | Photographic Applications |
BS | ARTS 2377 | Vector Graphics |
BS | ARTS 2379 | Fashion History |
BS | BUSI 2379 | Professional Practices in Merchandising and Design |
BS | MGMT 2375 | Human Resources Management |
BS | MGMT 2379 | Merchandise Buying, Planning, and Control |
BS | MRKT 2372 | Introduction to E-Commerce |
BS | MRKT 2374 | Digital Marketing |
BS | MRKT 2375 | Trend Forecasting |
BS | MRKT 2376 | Social Media Marketing |
BS | MRKT 2378 | Product Development and Manufacturing |