Merchandise marketing and management students are introduced to information and innovation as seen in the context of business—how one commodity can impact another. Students will gain information, develop their skills continuously, and become aware of the effects of business practices within today’s dynamic marketplace. Merchandise marketing and management students develop analytical competencies to build a competitive advantage via knowledge of products and services within both domestic and international environments.
Merchandise marketing and management involves the marketing and distribution of goods and services including hard goods such as home furnishings, toys or consumer products; soft goods such as apparel, accessories, cosmetics and fragrance, in addition to utilizing intellectual property and social media concepts. Students will be trained regarding the production, buying, and retail aspects of wholesale selling and management of goods and services inclusive of the selection, purchase, and distribution of products to various market channels, along with the coordination and planning of business-to-business sales, promotions, Gerber PLM, and the overall retail environment. Merchandise marketing and management students will also be taught to analyze and interpret business, economic and consumer trends with real-world applicability.
At the freshman and sophomore levels, the merchandise marketing and management core courses include design I, drawing I, business principles, business law I, principles of management, principles of marketing, and portfolio design and presentation. Program specific courses include digital image manipulation, computer illustration, desktop publishing, supply chain management, textiles, visual branding and store planning, web design basics, and buying. All graduating merchandise marketing and management students at the associate-degree level will display their ability to effectively use critical analysis and aesthetic principles in a finished portfolio presented during the Wade College Professional Portfolio Critique. Merchandise marketing and management students are also given an opportunity to showcase their talents by networking with industry insiders as well as having the opportunity to gain hands-on experience through market involvement at the Dallas World Trade Center.
At the junior and senior levels, the merchandise marketing and management core courses include design II, drawing II, principles of accounting, business law II, global business, and branding. Program specific courses include digital marketing and management, photographic applications, vector graphics, merchandise buying, planning, and control, trend forecasting, social media marketing, and advanced web design. Upon completion of the merchandise marketing and management program, students will have the skill sets to secure employment opportunities within a merchandise marketing and management or related field, utilize professional verbal, written, and interpersonal formats while communicating with appropriate aesthetic principles within the business environment, and make a significant contribution to their industry and community by supporting peers and juniors in a mentoring role. Mastery of the field is demonstrated by all graduating baccalaureate-level students in a formal presentation at the Professional Portfolio Critique.