Wade College's marketing and management with concentration in marketing and visual communication program prepares students with the skills needed to develop, present, manage, and promote goods and services to consumers in today's dynamic global marketplace.

In the marketing and visual communication concentration, students develop skills in market research and identify target audiences, develop advertising, promotional, and digital marketing and social media campaigns, and implement methods of distribution. Throughout the program, students are presented with real-world challenges and immersed in a focused curriculum of design thinking, design practice, and innovative technology. The program challenges students with issues pertaining to context, content, aesthetics, design constraints, social responsibility, and behavioral science. Students are transformed into professionals who can design engaging and purposeful campaigns that communicate effectively and strategically across diverse target audiences while incorporating a concern for the environment and society.

Additional courses taught by industry-experts ensure a strong business foundation with coursework in accounting, finance, marketing, management, business law, entrepreneurship, branding, and global business.