Wade College - Marketing & Management

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Marketing & Management Program in Dallas, TX

Wade College’s marketing and management program empowers students to thrive in today’s dynamic global marketplace. With a focus on creativity, analytical thinking, and cutting-edge technology, you'll gain the essential skills needed to develop and market innovative goods and services that stand out.

At Wade College, students embark on an exciting journey to master the skills shaping global consumer industries' future. Through dynamic, hands-on projects, they dive deep into the worlds of marketplace analytics, consumer behavior, content creation, and innovative marketing strategies—all aimed at maximizing profitability in today’s omnichannel landscape.

With a diverse selection of courses, students build a robust foundation in essential areas like marketing, branding, management, retail, e-commerce, global business, and multimedia communication. This curriculum emphasizes the integration of creative thinking, effective communication, and cutting-edge technology, equipping students to thrive in consumer-focused and digitally-driven environments.

LAUNCH YOUR CAREER AS A:

Assistant Buyer
Brand Manager
E-Commerce Merchandiser
Marketing Communications Specialist
Omni Channel Manager
Purchasing Agent
Social Media Marketing Coordinator
Wholesale Account Executive

GRADUATE EMPLOYERS INCLUDE

Bioworld Merchandising
Capital One Title
JCPenney
Michaels
Louis Vuitton
Signet Jewelers
The Hall Agency
TRG Creative

DID YOU KNOW?

Marketing & Management students will be on track to obtain HubSpot and Google certificates upon completion of the program.
Students have access to leading industry resources like WGSN Trend Forecasting & Analytics and WWD industry trade journal.
Wade College partners with a wide range of showrooms and exhibitors at the Dallas Market Center, so our students start gaining valuable industry experience before they graduate.

Associate of Science Degree Program Direct-Entry Bachelor of Science Degree Program Post-Associates Bachelor of Science Degree Program

AS	ARTS 1301	Art Appreciation I
AS	ENGL 1301	Composition I
AS	MATH 1332	Contemporary Mathematics I
AS	PSYC 2301	Psychology I
AS	SPCH 1311	Introduction to Communication

AS	BCIS 1305	Business Computer Applications
AS	BUSI 1301	Business Principles I
AS	SUCC 0095	Career and Life Planning
AS	SUCC 0099	Portfolio Design and Presentation I

AS	ARTS 1311	Design I
AS	MRKT 1379	Fundamentals of the Product Lifecycle
AS	MRKT 2371	Buying
AS	BUSI 1311	Sales and Promotion
AS	GRPH 1371	Video Storytelling I
AS	GRPH 1373	Graphic Design I
AS	MGMT 2370	Principles of Management
AS	MRKT 1377	Fundamentals of Digital and Social Media Marketing
AS	MRKT 2370	Principles of Marketing
AS	MRKT 2372	Introduction to E-Commerce
AS	SUCC 1379	Field Experience I
AS	ELEC 1301	Elective
AS	ELEC 1302	Elective

AS	ARTS 1301	Art Appreciation I
AS	ENGL 1301	Composition I
AS	MATH 1332	Contemporary Mathematics I
AS	PSYC 2301	Psychology I
AS	SPCH 1311	Introduction to Communication
BS	ARTS 2303	Art Appreciation II
BS	COMM 2315	Public Speaking
BS	ENGL 1302	Composition II
BS	MATH 1333	Contemporary Mathematics II
BS	PSYC 2303	Psychology II

AS	BCIS 1305	Business Computer Applications
AS	BUSI 1301	Business Principles I
AS	SUCC 0095	Career and Life Planning
BS	BUSI 2374	Principles of Accounting and Finance
BS	BUSI 2380	Business Analytics and Research
BS	BUSI 2380	Business Principles II
AS	SUCC 0199	Portfolio Design and Presentation II

BS	BUSI 2375	Entrepreneurship
BS	BUSI 2377	Global Business
BS	GRPH 1372	Video Storytelling II
BS	GRPH 2380	Graphic Design II
BS	MGMT 2379	Merchandise Buying, Planning, and Control
BS	MRKT 2373	Consumer Behavior
BS	MRKT 2374	Digital Marketing
BS	MRKT 2375	Trend Forecasting
BS	MRKT 2376	Social Media Marketing
BS	MRKT 2377	Branding
BS	SUCC 2377	Field Experience II
BS	ELEC 2301	Elective