Marketing & Management Program in Dallas, TX

Wade College's Marketing and Management program prepares students with an understanding of key business principles and practices that exist in today's domestic and global marketplace to prepare them for positions in the business of fashion, hard goods, soft goods or service-based industries.

Students learn advanced business principles, branding, marketing, management, and business law disciplines. Students learn how artificial intelligence (AI) plays a role across business functions in both strategy formulation and in daily operations. Students will also master skills relevant to real world applications in buying, visual merchandising, trend forecasting, human resources, product development and manufacturing, digital and emerging marketing, and graphic design. Students acquire skills including critical thinking, professionalism, as well as verbal, written, and visual communication empowering students for placement in mid-level jobs in buying, product development, retail management, wholesale, traditional and digital marketing, and allied fields.

Upon completion of the marketing and management program, students will: (1) have the ability to secure mid-level employment opportunities within a merchandising, marketing and management or related field; (2) be able to demonstrate the ability to articulate in verbal, written and interpersonal formats, as well possess the skills to communicate through aesthetic principles within the business environment; (3) have the ability to make a significant contribution to their industry and community by supporting peers and juniors in a mentoring role; and (4) engage in the pursuit of lifelong learning.