The visual communication concentration prepares students for today’s visual communication industry in a professional learning environment. Students will be engaged in simulated real world challenges and immersed in a focused curriculum of design thinking, design practice, and innovative technology. The program challenges students with issues pertaining to context, aesthetics, design constraints, social responsibility, and behavioral science. Brand identity, brand marketing, advertising, and web design are a focus.
In addition, the visual communication concentration is dedicated to transforming students into professionals who can design engaging pieces that communicate effectively across a diverse audience while incorporating a concern for the environment and society at large. The development of diverse skills such as critical thinking, professional procedures, professional practices, and communication skills that include verbal, written, and visual formats will empower students to attain significant positions in the workforce.
Upon completion of the visual communication concentration, students should have the skill sets to secure employment opportunities within a visual communication or related field, communicate professionally using appropriate aesthetic principles for the business environment, and make significant contributions to the industry and community by supporting their peers and juniors in a mentoring role.
Below is an example of a degree plan for the Visual Communication Concentration.
BACHELOR OF ARTS DEGREE IN MERCHANDISING AND DESIGN
Concentration in Visual Communication [Sample Degree Plan]
|First Trimester||(15 credits)|
|ARTS 2303||Art Appreciation II|
|ARTS 1317||Drawing II|
|GRPH 2372||Art Direction|
|MATH 1333||Math for Liberal Arts II|
|Second Trimester||(15 credits)|
|ARTS 1312||Design II|
|ARTS 2376||Photographic Applications|
|COMM 2315||Public Speaking|
|ENGL 1302||Composition II|
|GRPH 2374||Advance Design Methodologies|
|Third Trimester||(15 credits)|
|ACCT 2301||Principles of Accounting|
|ARTS 2377||Vector Graphics|
|BUSI 2302||Business Law II|
|GRPH 2376||Small Media Strategies|
|GRPH 2378||Time Based Compositing and Special Effects|
|Fourth Trimester||(15 credits)|
|ARTS 2371||Brand Publishing|
|BUSI 2377||Global Business|
|GRPH 2379||Web Design|
|PSYC 2303||Psychology II|
|SUCC 2375||Professional Practices|