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Merchandise Marketing and Management Programs Description

Merchandise marketing and management students are introduced to information and innovation as seen in the context of business—how one commodity can impact another. Students will gain information, develop their skills continuously, and become aware of the effects of business practices within today’s dynamic marketplace. Merchandising students develop analytical competencies to build a competitive advantage via knowledge of products and services within both domestic and international environments.

Merchandise Marketing and Management involves the marketing and distribution of goods and services including hard goods such as home furnishings, toys or consumer products; soft goods such as apparel, accessories, cosmetics and fragrance, in addition to utilizing intellectual property and social media concepts. Students will be trained regarding the production, buying, and retail aspects of wholesale selling and management of goods and services inclusive of the selection, purchase, and distribution of products to various market channels, along with the coordination and planning of business-to-business sales, promotions, Gerber PLM, and the overall retail environment. Merchandise Marketing and Management students will also be taught to analyze and interpret business, economic and consumer trends with real-world applicability.

At the freshman and sophomore levels, the Merchandise Marketing and Management common core courses include design I, drawing I, business principles, business law I, principles of management, principles of marketing, and portfolio design and presentation. Program specific courses include digital image manipulation, computer illustration, desktop publishing, supply chain management, textiles, visual branding and store planning, web design basics, and buying. All graduating Merchandise Marketing and Management students at the associate-degree level will display their ability to effectively use critical analysis and aesthetic principles in a finished portfolio presented during the Wade College Professional Portfolio Critique. Merchandise Marketing and Management students are also given an opportunity to showcase their talents by networking with industry insiders as well as having the opportunity to gain hands-on experience through market involvement at the Dallas World Trade Center.

At the junior and senior levels, the Merchandise Marketing and Management common core courses include design II, drawing II, principles of accounting, business law II, global business, and branding. Program specific courses include digital marketing and management, photographic applications, vector graphics, merchandise buying, planning, and control, trend forecasting, social media marketing, and advanced web design. Upon completion of the Merchandise Marketing and Management program, students will have the skill sets to secure employment opportunities within a merchandise marketing and management or related field, utilize professional verbal, written, and interpersonal formats while communicating with appropriate aesthetic principles within the business environment, and make a significant contribution to their industry and community by supporting peers and juniors in a mentoring role. Mastery of the field is demonstrated by all graduating baccalaureate-level students in a formal presentation to the External Advisory Committee.

Check out our Infographic on career options for students in the Merchandise Marketing and Management Programs.

Associate of Science Degree Program

General Education
ASARTS 1301Art Appreciation I
ASBCIS 1305Business Computer Applications
ASENGL 1301Composition I
ASMATH 1332Math for Liberal Arts I
ASPSYC 2301Psychology I
ASSPCH 1311Introduction to Communication
Core Curriculum
ASARTS 1311Design I
ASARTS 1316Drawing I
ASBUSI 1301Business Principles
ASBUSI 2301Business Law
ASMGMT 2370Principles of Management
ASMRKT 2370Principles of Marketing
ASSUCC 0095Introduction to Wade College
ASSUCC 0099Portfolio Design and Presentation
Major Courses
ASARTS 2313Digital Image Manipulation
ASARTS 2314Computer Illustration
ASARTS 2370Desktop Publishing
ASGRPH 2377Web Design Basics
ASHECO 1320Textiles
ASMGMT 2378Supply Chain Management
ASMRKT 1371Visual Branding and Store Planning I
ASMRKT 2371Buying

Direct-Entry Bachelor of Science Degree Program

General Education
ASARTS 1301Art Appreciation I
ASBCIS 1305Business Computer Applications
ASENGL 1301Composition I
ASMATH 1332Contemporary Mathematics I
ASPSYC 2301Psychology I
ASSPCH 1311Introduction to Communication
BSARTS 2303Art Appreciation II
BSCOMM 2315Public Speaking
BSENGL 1302Composition II
BSMATH 1333Contemporary Mathematics II
BSPSYC 2303Psychology II
Core Curriculum
ASARTS 1311Design I
ASARTS 1316Drawing I
ASBUSI 1301Business Principles
ASBUSI 2301Business Law I
ASMGMT 2370Principles of Management
ASMRKT 2370Principles of Marketing
ASSUCC 0095Introduction to Wade College
BSARTS 1312Design II
BSARTS 1317Drawing II
BSACCT 2301Principles of Accounting
BSBUSI 2302Business Law II
BSBUSI 2377Global Business
BSMRKT 2377Branding
BSSUCC 2375Professional Practices
Major Courses
ASARTS 2313Digital Image Manipulation
ASARTS 2314Computer Illustration
ASARTS 2370Desktop Publishing
ASGRPH 2377Web Design Basics
ASHECO 1320Textiles
ASMGMT 2378Supply Chain Management
ASMRKT 1371Visual Branding and Store Planning I
ASMRKT 2371Buying
BSARTS 2376Photographic Applications
BSARTS 2377Vector Graphics
BSMGMT 2375Human Resources Management
BSMGMT 2379Merchandise Buying, Planning, and Control
BSMRKT 2374Digital Marketing
BSMRKT 2375Trend Forecasting
BSMRKT 2376Social Media Marketing
BSMRKT 2378Product Development and Manufacturing

Post-Associate Bachelor of Science Degree Program

General Education
BSARTS 2303Art Appreciation II
BSCOMM 2315Public Speakings
BSENGL 1302Composition II
BSMATH 1333Contemporary Mathematics II
BSPSYC 2303Psychology II
Core Curriculum
BSACCT 2301Principles of Accounting
BSARTS 1312Design II
BSARTS 1317Drawing II
BSBUSI 2302Business Law II
BSBUSI 2377Global Business
BSMRKT 2377Branding
BSSUCC 2375Professional Practices
Major Courses
BSARTS 2376Photographic Applications
BSARTS 2377Vector Graphics
BSMGMT 2375Human Resources Management
BSMGMT 2379Merchandise Buying, Planning, and Control
BSMRKT 2374Digital Marketing
BSMRKT 2375Trend Forecasting
BSMRKT 2376Social Media Marketing
BSMRKT 2378Product Development and Manufacturing
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