The Direct-Entry Bachelor of Arts degree in Merchandising and Design is a balanced dual-major program designed to meet the needs of an individual who wants a fast paced curriculum and ample opportunity to engage in internships, market and volunteer opportunities and employment. A minimum of 120 semester credit hours is required for degree completion. Each student takes the core curriculum consisting of 29 courses totaling 84 semester credit hours. Instructional areas of emphasis in the core curriculum include merchandising, design, and general studies. A minimum of twelve elective courses totaling 36 semester credit hours are also required. The choice of electives gives each student the opportunity to acquire specialized skills in one of the fields of fashion design, interior design, merchandise marketing and management, or visual communication.
The Direct-Entry Bachelor of Arts degree is an eight consecutive trimester program. Each trimester is 15 weeks of instruction in length and is equivalent to a traditional semester. Full-time students usually graduate 32 months after entering the Direct-Entry Bachelor of Arts degree program.