Merchandise Marketing and Management

Check out our Infographic on career options for students in the Merchandise Marketing and Management Concentration

Merchandise marketing and management students are introduced to information and innovation as seen in the context of business—how one commodity can impact another.  Students will gain information, develop their skills continuously, and become aware of the effects of business practices within today’s dynamic marketplace. Merchandising students develop analytical competencies to build a competitive advantage via knowledge of products and services within both domestic and international environments.

Merchandise marketing and management involves the marketing and distribution of goods and services including hard goods such as home furnishings, toys or consumer products, or soft goods such as apparel, accessories, cosmetics and fragrance, in addition to utilizing intellectual property and social media concepts.  Students will be trained regarding the production, buying, and retail aspects of wholesale selling and management of goods and services inclusive of the selection, purchase, and distribution of products to various market channels, along with the coordination and planning of sales and promotions.  Merchandise marketing and management students will also be taught to analyze and interpret business, economic and consumer trends with real-world applicability. Successful merchandisers require a strong background in business principles, marketing, textiles, management, computer literacy, professional business practices, and business ethics.  Students graduating from this program will have developed a skill set utilizing  business practices as well as skills in critical thinking, assessment of consumer buying trends, visual branding through store planning and execution, and verbal and written communication tools that will enable them to succeed in a variety of working environments.

At the freshman and sophomore levels, the merchandise marketing and management curriculum is responsive to the latest advances in technology and their impact on the world of wholesale and retail businesses.  The curriculum also explores multi-channel retailing and various types of distribution, including brick-and-mortar retail stores and e-retailing.  Students will gain both practical and theoretical skills for careers in buying, marketing, sales, store operations or management, planning, sales support, and distribution. All graduating merchandise marketing and management students at the associate-degree level will display their ability to effectively use critical analysis and aesthetic principles in a finished portfolio presented during the Wade College Professional Portfolio Critique. Merchandise marketing and management students are also given an opportunity to showcase their talents by networking with industry insiders as well as having the opportunity to gain hands-on experience through market involvement at the Dallas World Trade Center.

At the junior and senior levels, the merchandise marketing and management program introduces students to integrated brand promotions, management and organizational behavior, manufacturing and product development, trend forecasting, human resources, public relations, accounting, and advanced business law while also incorporating a sense of aesthetic awareness and execution in many, if not all, of the works produced.  Students will be able to utilize skills relevant to real world applications in managerial leadership, e-retailing, global business, diversity in the workplace, and entrepreneurship.  The development of a variety of diverse skills including critical thinking, professional procedures and practices, and communication skills comprised of verbal, written, and visual formats will also empower students to be placed in retail, wholesale, and allied field positions upon entering the workforce.  Upon completion of the merchandise marketing and management program, students should have the skill sets to secure employment opportunities within a merchandise marketing and management or related field, utilize professional verbal, written, and interpersonal formats while communicating with appropriate aesthetic principles within the business environment, and make a significant contribution to their industry and community by supporting peers and juniors in a mentoring role. Mastery of the field is demonstrated by all graduating baccalaureate-level students in a formal presentation to the External Advisory Committee.
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