BA - Merchandise Marketing and Management

The merchandise marketing and management concentration prepares students to employ skills related to business principles, theories, and practices that exist in today’s domestic and global marketplace. Students are introduced to integrated brand promotions, management and organizational behavior, manufacturing and product development, trend forecasting, human resources, public relations, accounting, and business law while also incorporating a sense of aesthetic awareness and execution in many, if not all, of the works produced.  Students will be able to utilize skills relevant to real world applications in managerial leadership, e-retailing, global business, diversity in the workplace, and entrepreneurship.  The development of a variety of diverse skills including critical thinking, professional procedures and practices, and communication skills comprised of verbal, written, and visual formats will also empower students to be placed in retail, wholesale, and allied field positions upon entering the workforce. 

Upon completion of the merchandise marketing and management concentration, students should have the skill sets to secure employment opportunities within a merchandise marketing and management or related field, utilize professional verbal, written, and interpersonal formats while communicating with appropriate aesthetic principles within the business environment, and make a significant contribution to their industry and community by supporting peers and juniors in a mentoring role.

Below is an example of a degree plan for the Merchandise Marketing and Management Concentration. Check out our Infographic on career options for students in the Merchandise Marketing and Management Concentration

Concentration in Merchandise Marketing and Management [Sample Degree Plan]

First Trimester(15 credits)
ARTS 2303Art Appreciation II
ARTS 1317Drawing II
MATH 1333Math for Liberal Arts II
MGMT 2376Organizational Behavior and Human Resources Management
MRKT 2377Branding
Second Trimester(15 credits)
ARTS 1312Design II
ARTS 2376Photographic Applications
COMM 2315Public Speaking
ENGL 1302Composition II
MGMT 2379Merchandise Buying, Planning, and Control
Third Trimester(15 credits)
ACCT 2301Principles of Accounting
ARTS 2377Vector Graphics
BUSI 2302Business Law II
MRKT 2375Trend Forecasting
MRKT 2378Product Development and Manufacturing
Fourth Trimester(15 credits)
ARTS 2371Brand Publishing
BUSI 2377Global Business
MRKT 2376Social Media Marketing
PSYC 2303Psychology II
SUCC 2375Professional Practices
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