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Merchandise Marketing & Management

Merchandise Marketing and Management involves the marketing and distribution of goods and services including hard goods such as home furnishings, toys or consumer products; soft goods such as apparel, accessories, cosmetics and fragrance, in addition to utilizing intellectual property and social media concepts. Students will be trained regarding the production, buying, and retail aspects of wholesale selling and management of goods and services inclusive of the selection, purchase, and distribution of products to various market channels, along with the coordination and planning of business-to-business sales, promotions, Gerber PLM, and the overall retail environment. Merchandise Marketing and Management students will also be taught to analyze and interpret business, economic and consumer trends with real-world applicability.

At the freshman and sophomore levels, the Merchandise Marketing and Management core courses include design I, drawing I, business principles, business law I, principles of management, principles of marketing, and portfolio design and presentation. Program specific courses include digital image manipulation, computer illustration, desktop publishing, supply chain management, textiles, visual branding and store planning, web design basics, and buying.

At the junior and senior levels, students will take coursework in digital marketing and management, photographic applications, vector graphics, merchandise buying, planning, and control, trend forecasting, social media marketing, and advanced web design.

Upon completion of the Merchandise Marketing and Management program, students will have the skill sets to secure employment opportunities within a merchandise marketing and management or related field, utilize professional verbal, written, and interpersonal formats while communicating with appropriate aesthetic principles within the business environment, and make a significant contribution to their industry and community by supporting peers and juniors in a mentoring role. All graduating Merchandise Marketing and Management students will display their abilities in a finished portfolio presented during the Wade College Professional Portfolio Critique. Merchandise Marketing and Management students are also given an opportunity to showcase their talents by networking with industry insiders as well as having the opportunity to gain hands-on experience through market involvement at the Dallas World Trade Center.

Emphasis in Visual Communication

Students completing a Merchandise Marketing and Management degree program can choose to specialize in visual communication by substituting major requirements for courses in graphic design, video editing, small media strategies, and art direction.

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Associate of Science Degree Program

General Education

AS ARTS 1301 Art Appreciation I
AS BCIS 1305 Business Computer Applications
AS ENGL 1301 Composition I
AS MATH 1332 Math for Liberal Arts I
AS PSYC 2301 Psychology I
AS SPCH 1311 Introduction to Communication

Core Curriculum

AS ARTS 1311 Design I
AS ARTS 1316 Drawing I
AS BUSI 1301 Business Principles
AS BUSI 2301 Business Law
AS MGMT 2370 Principles of Management
AS MRKT 2370 Principles of Marketing
AS SUCC 0095 Introduction to Wade College
AS SUCC 0099 Portfolio Design and Presentation

Major Courses

AS ARTS 2313 Digital Image Manipulation
AS ARTS 2314 Computer Illustration
AS ARTS 2370 Desktop Publishing
AS GRPH 2377 Web Design Basics
AS HECO 1320 Textiles
AS MGMT 2378 Supply Chain Management
AS MRKT 1371 Visual Branding and Store Planning I
AS MRKT 2371 Buying

Direct-Entry Bachelor of Science Degree Program

General Education

AS ARTS 1301 Art Appreciation I
AS BCIS 1305 Business Computer Applications
AS ENGL 1301 Composition I
AS MATH 1332 Contemporary Mathematics I
AS PSYC 2301 Psychology I
AS SPCH 1311 Introduction to Communication
BS ARTS 2303 Art Appreciation II
BS COMM 2315 Public Speaking
BS ENGL 1302 Composition II
BS MATH 1333 Contemporary Mathematics II
BS PSYC 2303 Psychology II

Core Curriculum

AS ARTS 1311 Design I
AS ARTS 1316 Drawing I
AS BUSI 1301 Business Principles
AS BUSI 2301 Business Law I
AS MGMT 2370 Principles of Management
AS MRKT 2370 Principles of Marketing
AS SUCC 0095 Introduction to Wade College
BS ARTS 1312 Design II
BS ARTS 1317 Drawing II
BS ACCT 2301 Principles of Accounting
BS BUSI 2302 Business Law II
BS BUSI 2377 Global Business
BS MRKT 2377 Branding
BS SUCC 2375 Professional Practices

Major Courses

AS ARTS 2313 Digital Image Manipulation
AS ARTS 2314 Computer Illustration
AS ARTS 2370 Desktop Publishing
AS GRPH 2377 Web Design Basics
AS HECO 1320 Textiles
AS MGMT 2378 Supply Chain Management
AS MRKT 1371 Visual Branding and Store Planning I
AS MRKT 2371 Buying
BS ARTS 2376 Photographic Applications
BS ARTS 2377 Vector Graphics
BS MGMT 2375 Human Resources Management
BS MGMT 2379 Merchandise Buying, Planning, and Control
BS MRKT 2374 Digital Marketing
BS MRKT 2375 Trend Forecasting
BS MRKT 2376 Social Media Marketing
BS MRKT 2378 Product Development and Manufacturing

Post-Associate Bachelor of Science Degree Program

General Education

BS ARTS 2303 Art Appreciation II
BS COMM 2315 Public Speaking
BS ENGL 1302 Composition II
BS MATH 1333 Contemporary Mathematics II
BS PSYC 2303 Psychology II

Core Curriculum

BS ACCT 2301 Principles of Accounting
BS ARTS 1312 Design II
BS ARTS 1317 Drawing II
BS BUSI 2302 Business Law II
BS BUSI 2377 Global Business
BS MRKT 2377 Branding
BS SUCC 2375 Professional Practices

Major Courses

BS ARTS 2376 Photographic Applications
BS ARTS 2377 Vector Graphics
BS MGMT 2375 Human Resources Management
BS MGMT 2379 Merchandise Buying, Planning, and Control
BS MRKT 2374 Digital Marketing
BS MRKT 2375 Trend Forecasting
BS MRKT 2376 Social Media Marketing
BS MRKT 2378 Product Development and Manufacturing

Direct-Entry Bachelor of Science Degree Program - Emphasis in Visual Communication

General Education

AS ARTS 1301 Art Appreciation I
AS BCIS 1305 Business Computer Applications
AS ENGL 1301 Composition I
AS MATH 1332 Contemporary Mathematics I
AS PSYC 2301 Psychology I
AS SPCH 1311 Introduction to Communication
BS ARTS 2303 Art Appreciation II
BS COMM 2315 Public Speaking
BS ENGL 1302 Composition II
BS MATH 1333 Contemporary Mathematics II
BS PSYC 2303 Psychology II

Core Curriculum

AS ARTS 1311 Design I
AS ARTS 1316 Drawing I
AS BUSI 1301 Business Principles
AS BUSI 2301 Business Law I
AS MGMT 2370 Principles of Management
AS MRKT 2370 Principles of Marketing
AS SUCC 0095 Introduction to Wade College
BS ARTS 1312 Design II
BS ARTS 1317 Drawing II
BS ACCT 2301 Principles of Accounting
BS BUSI 2302 Business Law II
BS BUSI 2377 Global Business
BS MRKT 2377 Branding
BS SUCC 2375 Professional Practices

Major Courses

AS ARTS1370 Survey of Graphic Design
AS ARTS 2313 Digital Image Manipulation
AS ARTS 2314 Computer Illustration
AS ARTS 2370 Desktop Publishing
AS GRPH 2377 Web Design Basics
AS MGMT 2378 Supply Chain Management
AS MRKT 1371 Visual Branding and Store Planning I
AS HECO 1320 Textiles
BS ARTS 2376 Photographic Applications
BS ARTS 2377 Vector Graphics
BS GRPH 2372 Art Direction
BS GRPH 2376 or GRPH 2379 Small Media Strategies or Web Design
BS GRPH 2378 Video Editing
BS MRKT 2374 Digital Marketing
BS MRKT 2375 Trend Forecasting
BS MRKT 2376 Social Media Marketing